Mackenzie is a Sr. Creative Strategist in paid media, bridging growth and design to drive measurable impact across the funnel. 

She cut her teeth in New York’s fashion industry, where she collaborated with brands and agencies to conceptualize and launch omnichannel campaigns that tied performance directly to business-level data. 

Now based in Montréal she sits at the intersection of Creative Services and Performance at Thrive Digital. Her strategic direction guides multi-team execution and scales across portfolios with 6–8 figure monthly media investments.